Dionne: $30,000 in one weekend.
Ashley: $60,063 in 4 days.
Cynthia: $17,500 in 5 hours.
How much will you make?
They all used the exact same strategies. You're about to discover them.
Dionne: $30,000 in one weekend.
Ashley: $60,063 in 4 days.
Cynthia: $17,500 in 5 hours.
How much will you make?
They all used the exact same strategies. You're about to discover them.
You've got inventory sitting around so long it feels like part of the furniture.
Maybe it's that Christmas stock you tucked away last December, thinking "I'll sell it next year."
Have you ever stopped to calculate how much working capital is trapped in those boxes?
Think about it: If you have $20,000 in dead stock, that's $20,000 you can't spend on bestsellers, marketing, or growing your business.
Still, you keep shuffling those boxes. Telling yourself "it'll sell eventually."
But deep down you know the truth: Your customers are as bored with seeing these products as you are.
And while they're walking past that stale inventory, you're paying through the nose to keep it around
You've got inventory sitting around so long it feels like part of the furniture.
Maybe it's that Christmas stock you tucked away last December, thinking "I'll sell it next year."
Have you ever stopped to calculate how much working capital is trapped in those boxes?
Think about it: If you have $20,000 in dead stock, that's $20,000 you can't spend on bestsellers, marketing, or paying down debt.
Still, you keep shuffling those boxes. Telling yourself "it'll sell eventually."
But deep down you know the truth: Your customers are as bored with seeing these products as you are.
And while they're walking past that stale inventory, you're paying through the nose to keep it around
Using these strategies, I made $30,000 in one weekend. I had 65 people lined up 45 minutes BEFORE we opened. Customers waited over 2 hours to pay - and they were HAPPY about it! At 2:15pm, when I checked Shopify and saw $19,800, I literally thought it was broken. We went on to hit $30,000 the following day"
I had a $150,000 family loan hanging over me. Less than a year in, I was having anxiety attacks, couldn't sleep, and had already wasted thousands on marketing that brought zero sales.
Getting rid of this old stock gave me the confidence (and the cash) to hire a store manager. The freedom I feel now far outweighs any attachment to that old inventory. I'm finally working ON my business, not drowning IN it.
I made $60,063 in just 4 days. We had customers bringing their friends back, grandmothers spending $300 after their grandkids spent $40. The community support was INCREDIBLE. We captured 200+ new email addresses. My previous best was $50,000 over 8 days - this time I crushed it in half the time.
I had so much money tied up in aged inventory. It was suffocating my business. Items sitting so long I was sick of looking at them. I was stuck in a cycle trying to get money into my bank account to pay for my next stock bill. The emotional roller coaster was exhausting.
Clearing that old stock changed everything. I immediately hired my first employee with the cash flow. Now I'm investing in training and working strategically on growth instead of drowning in day-to-day operations. People still stop me to tell me about how amazing that day was.
We had people driving over an hour to get to my shoe shop and I made $17,500 in just 5 hours.
I aimed to move 50% of my excess stock - instead, I sold EVERYTHING. Those shoes that had been sitting there for months? Gone. Like hotcakes. This tiny investment paid for itself 10x over in just one afternoon
I was sitting on way too much inventory in my Scottsdale shoe shop. Premium brands taking up valuable space. Cash tied up in styles that just weren't moving. I knew I needed to do something, but traditional sales felt wrong for my brand.
That $17,500 injection of cash let me immediately reorder my bestselling shoes. Now I'm not paying interest on dead inventory - I'm investing in products my customers actually want. The freedom to buy what sells instead of staring at what doesn't? Priceless."
Using these strategies, I made $30,000 in one weekend. I had 65 people lined up 45 minutes BEFORE we opened.
Customers waited over 2 hours to pay - and they were HAPPY about it! At 2:15pm, when I checked Shopify and saw $19,800, I literally thought it was broken. We went on to hit $30,000 the following day"
I had a $150,000 family loan hanging over me. Less than a year in, I was having anxiety attacks, couldn't sleep, and had already wasted thousands on marketing that brought zero sales.
Getting rid of this old stock gave me the confidence (and the cash) to hire a store manager. The freedom I feel now far outweighs any attachment to that old inventory. I'm finally working ON my business, not drowning IN it.
I made $60,063 in just 4 days. We had customers bringing their friends back, grandmothers spending $300 after their grandkids spent $40. The community support was INCREDIBLE. We captured 200+ new email addresses. My previous best was $50,000 over 8 days - this time I crushed it in half the time.
I had so much money tied up in aged inventory. It was suffocating my business. Items sitting so long I was sick of looking at them. I was stuck in a cycle trying to get money into my bank account to pay for my next stock bill. The emotional roller coaster was exhausting.
Clearing that old stock changed everything. I immediately hired my first employee with the cash flow. Now I'm investing in training and working strategically on growth instead of drowning in day-to-day operations. People still stop me to tell me about how amazing that day was.
We had people driving over an hour to get to my shoe shop and I made $17,500 in just 5 hours.
I aimed to move 50% of my excess stock - instead, I sold EVERYTHING. Those shoes that had been sitting there for months? Gone. Like hotcakes. This tiny investment paid for itself 10x over in just one afternoon
I was sitting on way too much inventory in my Scottsdale shoe shop. Premium brands taking up valuable space. Cash tied up in styles that just weren't moving. I knew I needed to do something, but traditional sales felt wrong for my brand.
That $17,500 injection of cash let me immediately reorder my bestselling shoes. Now I'm not paying interest on dead inventory - I'm investing in products my customers actually want. The freedom to buy what sells instead of staring at what doesn't? Priceless."
While that stock collects dust, here's what's really happening:
Rising insurance premiums (paying to protect stuff that won't sell)
Annual tax bills (yes, you pay tax on unsold inventory)
Daily interest charges (especially if bought on credit)
Brand damage (customers see the same old stuff and stop visiting
Opportunity cost (can't buy bestsellers when cash is tied up)
Dionne put it perfectly: "It felt like a chokehold."
While that stock collects dust, here's what's really happening:
Rising insurance premiums (paying to protect stuff that won't sell)
Annual tax bills (yes, you pay tax on unsold inventory)
Daily interest charges (especially if bought on credit)
Brand damage (customers see the same old stuff and stop visiting
Opportunity cost (can't buy bestsellers when cash is tied up)
Dionne put it perfectly: "It felt like a chokehold."
This 30-minute power training reveals battle-tested strategies I use with my private consulting clients:
🚀 The VIP Method
Transform your best customers into your secret weapon. Discover the exact psychology that had Dionne's VIPs lining up 45 minutes early - and how to replicate it in your business (even if you think you don't have "VIP" customers yet).
📊 The Pricing Psychology Formula
Know the exact moment when stock MUST go. My simple calculation tells you precisely when holding inventory costs more than selling at a discount - taking the emotion out of tough decisions.
🎯 Strategic Location Secrets
Unlock Rebecca's secret location hack (that gamified the whole promotional experience). Plus learn when and why to go off-site, how to choose the perfect location, and the one factor that matters more than foot traffic.
💎 Premium Positioning Techniques
Maintain your brand positioning even when clearing out old inventory. Learn how successful retailers create an "event" atmosphere that feels exclusive, not desperate.
This 30-minute power training reveals battle-tested strategies I use with my private consulting clients:
🚀 The VIP Method
Transform your best customers into your secret weapon. Discover the exact psychology that had Dionne's VIPs lining up 45 minutes early - and how to replicate it in your business (even if you think you don't have "VIP" customers yet).
📊 The Pricing Psychology Formula
Know the exact moment when stock MUST go. My simple calculation tells you precisely when holding inventory costs more than selling at a discount - taking the emotion out of tough decisions.
🎯 Strategic Location Secrets
Unlock Rebecca's secret location hack (that gamified the whole promotional experience). Plus learn when and why to go off-site, how to choose the perfect location, and the one factor that matters more than foot traffic.
💎 Premium Positioning Techniques
Maintain your brand positioning even when clearing out old inventory. Learn how successful retailers create an "event" atmosphere that feels exclusive, not desperate.
Cut the fluff. Clear the shelves. Reclaim your cash. A ruthless inventory review for eCommerce and retail store owners who are ready to stop stock from silently bleeding their profits.
Discover how brands like Sephora, Glossier and Mecca move their slow moving stock WITHOUT damaging their brand. Get the strategies used by premium, design-led retailers to clear inventory without a discount sign in sight
Turn $10K Dead Stock Into $75K in 5 Months — This Tool Shows You How
Track your daily business metrics to get a bird's eye view of what's working (and what isn't) in your retail or eCommerce business.
The fastest way to grow your business is to have an unbiassed third party dig in and find the money leaks and the money fountains - and then give you a plan on how to leverage.
I need to be upfront with you.
Getting rid of old stock is emotional. It's uncomfortable.
You'll face these battles:
The attachment struggle: "But this piece is beautiful! Someone will want it eventually."
The perfectionist trap: "Maybe if I just restyle it one more time..."
The ego trap: "The RRP for this is $99!"
The brand worry: "What will customers think?"
Dionne said it best: "There were many times where I had a mental battle about it. I was like, there's got to be another way. How will this look for my brand?"
Ashley faced it too: "It was a very confronting exercise. When I went through the training, I had SO MUCH stock that hadn't sold."
You'll go back and forth. You'll justify keeping things. You'll convince yourself that holding onto stock is the better option.
But ask yourself: What's the real loss here?
Watching your business slowly suffocate under the weight of inventory that nobody wants?
Your choice.
I need to be upfront with you.
Getting rid of old stock is emotional. It's uncomfortable.
You'll face these battles:
The attachment struggle: "But this piece is beautiful! Someone will want it eventually."
The perfectionist trap: "Maybe if I just restyle it one more time..."
The ego trap: "The RRP for this is $99!"
The brand worry: "What will customers think?"
Dionne said it best: "There were many times where I had a mental battle about it. I was like, there's got to be another way. How will this look for my brand?"
Ashley faced it too: "It was a very confronting exercise. When I went through the training, I had SO MUCH stock that hadn't sold."
You'll go back and forth. You'll justify keeping things. You'll convince yourself that holding onto stock is the better option.
But ask yourself: What's the real loss here?
Watching your business slowly suffocate under the weight of inventory that nobody wants?
Your choice.
Cut the fluff. Clear the shelves. Reclaim your cash. A ruthless inventory review for eCommerce and retail store owners who are ready to stop stock from silently bleeding their profits.
Discover how brands like Sephora, Glossier and Mecca move their slow moving stock WITHOUT damaging their brand. Get the strategies used by premium, design-led retailers to clear inventory without a discount sign in sight
Turn $10K Dead Stock Into $1M in 8 Months — This Tool Shows You How
Track your daily business metrics to get a bird's eye view of what's working (and what isn't) in your retail or eCommerce business.
The fastest way to grow your business is to have an unbiassed third party dig in and find the money leaks and the money fountains - and then give you a plan on how to leverage.
Path 1: Keep waiting
Watch competitors launch new collections while you continue to look at the same products you've had for months
Pay daily carrying costs on dead inventory that's sucking your bank account dry
Risk losing everything when cash runs out
OR
Path 2: Take action today
Learn proven strategies that have generated millions of dollars around the world
Turn dead stock into working capital that will grow your business
Build the profitable business you deserve
Have you been doing “all the things”… but deep down, know it’s time to stop guessing and start focusing on what actually moves the needle?
What will your story be?
Hey there, I'm Salena Knight
I’ve spent the last (nearly) two decades, living and breathing retail and eCommerce, as both a multi-award winning retailer, a digital marketer and retail strategist.
Most experts will tell you to spend more on marketing, fix your website, post more on social media and run more ads.
And so you scroll - watching more Youtube videos, more Facebook groups...
It's easy to get stuck in the cycle of procrasti-learning. Watching, but never actually IMPLEMENTING.
Which is why I’ve created this training program - where I teach you exactly HOW you can move your old, stale stock into a cash-spitting ATM machine.
JOIN ME IN THIS TRAINING AND I'LL TEACH YOU:
The top 3 reasons your stock isn't moving (so you don't make the same mistakes again)
The easy formula to work out what to get rid of and when it has to go (which you're going to resist at the beginning, just like Dionne, Ashley & Cynthia did)
Game-changing strategies you can use right now to have that stock GONE
YOU IN?
Hey there, I'm Salena Knight
I’ve spent the last (nearly) two decades, living and breathing retail and eCommerce, as both a multi-award winning retailer, a digital marketer and retail strategist.
Most experts will tell you to spend more on marketing, fix your website, post more on social media and run more ads.
And so you scroll - watching more Youtube videos, more Facebook groups...
It's easy to get stuck in the cycle of procrasti-learning. Watching, but never actually IMPLEMENTING.
Which is why I’ve created this training program - where I teach you exactly HOW you can move your old, stale stock into a cash-spitting ATM machine.
JOIN ME IN THIS TRAINING AND I'LL TEACH YOU:
The top 3 reasons your stock isn't moving (so you don't make the same mistakes again)
The easy formula to work out what to get rid of and when it has to go (which you're going to resist at the beginning, just like Dionne, Ashley & Cynthia did)
Game-changing strategies you can use right now to have that stock GONE
YOU IN?
Jump in. Do the work. Show up for yourself and your business.
If you implement these strategies and don't free up cash from old stock, I'll refund every penny.
Dionne made back her investment 1,111 times over.
Ashley made back 2,226 times her investment.
Cynthia made back 648 times her investment.
Your turn.
Jump in. Do the work. Show up for yourself and your business.
If you implement these strategies and don't free up cash from old stock, I'll refund every penny.
Dionne made back her investment 1,111 times over.
Ashley made back 2,226 times her investment.
Cynthia made back 648 times her investment.
Your turn.
Absolutely. The strategies are designed for both eCommerce and brick-and-mortar retailers.
Nope - we've had retail & ecommerce stores all around the world successfully implement these strategies.
How quickly can you take action? in all seriousness, not EVERY strategy will necessarily work for your customers. But don't worry, I show you how and why this is the case (and how to fix that).
In short - no. All of that information is in the training. The strategy call is designed to look at your business as a whole, and find the obstacles that might be stopping your growth (like WHY you have aged inventory in the first place), and also identify the money fountains - so that you can leverage those more. People tell us this call alone, makes significant changes to their business.
Our team are here to help - simply click here to ask your question.
Absolutely. The strategies are designed for both eCommerce and brick-and-mortar retailers.
Nope - we've had retail & ecommerce stores all around the world successfully implement these strategies.
How quickly can you take action? in all seriousness, not EVERY strategy will necessarily work for your customers. But don't worry, I show you how and why this is the case (and how to fix that).
In short - no. All of that information is in the training. The strategy call is designed to look at your business as a whole, and find the obstacles that might be stopping your growth (like WHY you have aged inventory in the first place), and also identify the money fountains - so that you can leverage those more. People tell us this call alone, makes significant changes to their business.
Our team are here to help - simply click here to ask your question.
We are dedicated to providing valuable strategies designed to help retail and ecommerce business owners improve their operations and profitability. However, please understand that we are business consultants, not legal or financial advisors, and the information presented on this landing page and during our strategy sessions does not constitute legal, financial, tax, or investment advice.
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