The Black Friday assistant that builds your custom campaign, writes every email and social post, and plans your launch - so you don't have to.
In this 183-second demo, you'll see:
- How it interviews you so your campaign is fully customised
- How it tailors your campaign to your inventory and your customers
- All of the emails and social posts written
- The full launch plan so you know exactly what to do
✓Zero Sales Guarantee
Will it work for a store like yours?
Here's what three independent stores made over Black Friday with the Formula behind My BFF.
- $120,000Michelle's toy store12,000 on their email list. A few hundred dollars in ads. Double their previous best.
- $60,000A women's fashion store5,000 on their email list. Up from the $40,000 Black Friday they usually had.
- $8,000Rachel's skincare store400 on their email list. The most they'd ever made in a single week.
Every one of these campaigns was built on the Black Friday Formula behind My BFF.
Every store's customers, products and stock are different, so these results aren't a promise of yours.
How My BFF works
It builds your custom Black Friday campaign in 4 steps
-
Step 1 imageThe interview, on a phone
1080 x 1080Step 1
It interviews you, so your campaign is fully customised
Your store, your customers, what's worked and what hasn't. You get a campaign built for your store and nobody else's.
-
Step 2 imageThe campaign plan, on a phone
1080 x 1080Step 2
It tailors every offer to your inventory and your customers
Stop wondering what your Black Friday offer should be. From everything you've told it, My BFF selects the best offers for your store and builds a campaign designed to keep your customers spending again and again. Don't like an offer? Swap it, or keep one you already had planned.
-
Step 3 imageAn email and a post, on two phones
1080 x 1080Step 3
All of your emails and social posts, written in your brand voice
You can easily be staring at 30 or 40 emails. Every one is written for you, reminders and last-chance emails included, plus your Instagram and Facebook posts. They sound like your store, and you read them before anything goes out.
-
Step 4 imageThe Launch Roadmap, on a phone
1080 x 1080Step 4
The full launch plan, so you know exactly what to do
Every day of your sale, you know what's on today and what's next. Follow it yourself or hand it to your team. Ready-to-fill text messages and website wording come with it, so everything matches.
That's My BFF.
My Black Friday Formula builds you a custom multi-day Black Friday campaign, designed to get your customers buying.
Get My BFF →✓Zero Sales Guarantee
This is for you.
If you want to...
-
Stop playing eeny, meeny, miny, moe with the biggest revenue event of the year
Your offers are picked for your store and your customers, so you know why each one is in your campaign. Don't like one? Swap it.
-
Have every Black Friday email and social post written for you
It's the job most store owners would hand off first. Every email is written for you, from the first one before the sale to the last-chance email, plus your Instagram and Facebook posts.
-
Run Black Friday without discounting your whole store
A promotion is not a discount. Discounts can still be part of your plan, alongside bundles, gifts with purchase and other offers that give customers a reason to buy.
-
Give customers 5 x more opportunities to buy from you.
One offer only suits some of your customers. Your campaign gives them more reasons to buy, so if one offer isn't for them, the next one might be.
Then let My BFF build your custom Black Friday campaign.
✓Zero Sales Guarantee
Old way vs new way
Black Friday is coming whether you're ready or not. This year, you'll be ready.
- The old way
- Black Friday sits on your to-do list until it's staring you in the face.
- 30+ emails and posts still to write, in your busiest weeks of the year.
- A storewide discount, because it's quick to set up and it's worked before.
- Your one offer runs all Cyber Weekend, and only some of your customers buy.
- Customers who start shopping early spend their money somewhere else.
- The My BFF way
- Start today, and your campaign is ready before Black Friday is staring you in the face.
- Every email and social post written for you in your brand voice, so you can spend your busiest weeks with your customers.
- A mix of offers chosen for your store, so you don't have to discount everything to get sales.
- Several offers across your sale, so customers who skip one still have a reason to buy the next.
- Your campaign starts early, so early shoppers have a reason to buy from you.
Customers are buying. The question is whether they are buying from you.
Get My BFF →✓Zero Sales Guarantee
Do the maths
What would it cost to hire someone to do all this?
- $3,000a strategist to plan your offers and when each one starts
- $7,500a copywriter for your 30+ emails and your text messages
- $4,500a copywriter for your Instagram and Facebook posts
- $599My BFF does the hard part. You just copy, paste and schedule.
Plus the time it takes to find them, brief them and check their work. And the good ones are booked out by October.
✓Zero Sales Guarantee
What you get
Your custom Black Friday campaign, without hiring a marketing team.
IncludedValue
Your custom offers $3,000
So you know what to run, 23 Nov to Cyber Monday
The products for each offer $1,000
So you're not guessing what to put on sale
Every email, plus ready-to-fill texts $7,500
So you're not writing 30+ emails in November
Your Instagram and Facebook posts $4,500
So you know what to post each day of your sale
Step-by-step launch roadmap $997
So you're not the only one who knows what's next
Bonus2 more campaigns within 12 months $1,997
So your next two sales are planned and written too
BonusPre-Launch Warm-Up Blueprint $1,500
So your customers are ready to buy when it starts
BonusSMS Activation Blueprint $97
So more customers get your offers by text
Total value$20,591
Who's behind the Formula
I've been the store owner still there at 8pm, pricing stock and doing the roster.
I'm Sal. I built, grew and sold a multi-award-winning retail chain. The Black Friday Formula comes from everything I've learned since.
17 years
in retail and ecommerce
10,000+
retail and ecommerce stores worked with
$100M+
in sales created for those stores
Thousands
of retail and ecommerce campaigns the Formula was built from
Every time I show a retailer the Formula, I hear the same thing: "That looks great, Sal. Where am I meant to find the time?"
So I built My BFF to do the building for you.
SALES
Zero Sales Guarantee
Run the whole campaign. Make zero sales. Get your money back.
Run the complete campaign My BFF builds for your store. If you make zero genuine sales during the campaign, ask for your money back within 14 days of Cyber Monday.
Questions
What store owners ask before they buy
I'm already flat out. Do I have time for this?+
Yes. My BFF interviews you about your store, then builds your offers and writes every email and post. Your part is answering its questions and looking over your offers.
My email list is small. Will this still work?+
Yes. Rachel's skincare store had about 400 people on its list and had its best week ever. Your campaign also comes with texts and Instagram and Facebook posts, so your offers reach customers who never open an email.
Can someone on my team do this for me?+
Yes. Your campaign comes fully written, with every step to get it live laid out in order. Hand all of it, or just the parts you want, to someone on your team.
Do I need a specific email platform, like Klaviyo?+
Use the one you already have. Your emails come fully written, ready to load into Klaviyo or whichever email platform you use.
Does it work with Shopify, or my in-store POS?+
Your launch roadmap tells you what to set up for each offer, in order. You set it up on your own website and POS, whether that's Shopify or something else.
Is it too late to start?+
No. Your campaign starts Monday 23 November, and you can start building it today.
I don't want to cheapen my brand. Do I have to discount?+
No. A promotion is not a discount. Your offers can add value instead of cutting your price, like a bundle or a gift with purchase.
Can't I just do this in ChatGPT?+
You could, if you knew what a good Black Friday campaign looks like and what to ask for. Then you'd still be writing every email and post one at a time. My BFF has the Black Friday Formula built in. It picks the offers and products for your store and writes the whole campaign in your brand voice.
What if I don't like an offer, or already have some I want to run?+
You can swap or change any offer. If you already have offers you want to run, keep them, and My BFF builds the rest of the campaign around them.
Do I get the graphics too?+
You get every post written, with notes on what images to use. Finished graphics aren't included.
Is this another course I have to sit through?+
No. There's nothing to watch or study. It builds your campaign.
Can I use it after Black Friday?+
Yes. If you purchase during the bonus period you get 2 more campaigns to use within 12 months, for any multi-day promotion you want to run.
We are dedicated to providing valuable strategies designed to help retail and ecommerce business owners improve their operations and profitability. However, please understand that we are business consultants, not legal or financial advisors, and the information presented on this landing page and during our strategy sessions does not constitute legal, financial, tax, or investment advice.
This site is not affiliated with or endorsed by Facebook™ or Meta™. Your outcomes will depend on many factors, including your market, your execution, and your commitment. Always do your own due diligence before making business decisions.
© The Retail Strategists | Terms & Conditions
