TOO BUSY TO BUILD YOUR BLACK FRIDAY CAMPAIGN?
The Formula behind a $120,000 Black Friday
builds the biggest campaign
of your year for you
so you can get back to running your business
Founder price. First 100 store owners only.
✓ Zero Sales Guarantee
How My BFF works
You answer questions about your store. My BFF builds the whole campaign.
Tell it about your store
What you sell, who buys it, and what you need Black Friday to do. Guided questions, about an hour.
Approve the plan
It works out which products go into your Black Friday, what the offers are and when each one runs. Keep what you like, change what you don't.
Get your campaign
Every email, SMS and social post, written for your store. Plus a launch plan showing what to load and when.
Your part, start to finish: about 2 hours.
GET MY BFF FOR JUST $599 →SAVE $400!✓ Zero Sales Guarantee
The results
One of these stores had just 400 people on its email list. It still had its biggest week ever.
$8,000
Skincare store, 400 on its email list. The most the business had ever made in a single week.
$60,000
Women's fashion store, 5,000 on its email list. Up from the $40,000 Black Friday it usually had.
$120,000
Toy store, 12,000 on its email list. A few hundred dollars in ads. Double its previous best.
Every one of these campaigns was built on the Black Friday Formula behind My BFF.
Your customers start spending before Black Friday. Most stores start selling on Friday.
Those days before Friday are the part of Black Friday most retailers never sell into. The Formula is built around them.
The Formula's three rules
Start before Friday
76% of shoppers will take deals that start earlier in November.
Give every customer a reason to buy
61% plan to use as many deals as they can.
Stop relying on discounts
Spending rose 11% last Black Friday while discounts fell 10%.
Deloitte, 2025. Klaviyo brands, BFCM 2025.
My BFF applies all three to your store.
GET MY BFF FOR JUST $599 →SAVE $400!✓ Zero Sales Guarantee
Who's behind the Formula
I've been the store owner still there at 8pm, pricing stock and doing the roster.
I'm Sal. I built, grew and sold a multi-award-winning retail chain. The Black Friday Formula comes from everything I've learned since.
17 years
in retail and ecommerce
5,000+
retail and ecommerce stores worked with
$100M+
in sales created for those stores
Thousands
of Black Friday campaigns behind the Formula
Every time I show a retailer the Formula, I hear the same thing: "That looks great, Sal. Where am I meant to find the time?"
So I built My BFF to do the building for you.
What you get
Your whole Black Friday campaign, built for your store and ready to load.
- ✓A Black Friday strategy for your store, based on what you sell, who buys it and when they shop
- ✓Five offers, the first one opening before Black Friday
- ✓The products to put in each offer
- ✓A campaign calendar showing what happens and when
- ✓Every email, written. Subject lines, preview text, reminders and last-chance emails
- ✓SMS copy and timing, if you use SMS
- ✓Social content. Captions, Stories, Reel ideas, hooks and scripts
- ✓Website and in-store wording
- ✓A step-by-step launch plan. What to set up, schedule, test and switch on
Founder price
$599 $999
The first 100 places are $599. We released 50 to our VIP retailers and they went in one weekend. Once they're gone, the price goes up.
For most stores, a handful of extra orders covers it.
GET MY BFF FOR JUST $599 →SAVE $400!Delivered 13 October. Black Friday is 27 November.
SALES
Zero Sales Guarantee
Run the whole campaign. Make zero sales. Get your money back.
Run the complete campaign My BFF builds for your store. If you make zero genuine sales during the campaign, ask for your money back within 14 days of Cyber Monday.
Who it's for
Built for store owners who already have customers, and end up doing Black Friday themselves.
My BFF is for you if
You run an independent retail or ecommerce store, or both
You already have customers and sales
You make most of the Black Friday decisions, even if someone helps you get it done
It's not for you if
You've just opened and don't have customers yet
You want someone to log in and run the campaign for you
You're not planning to run Black Friday this year
Questions
What store owners ask before they buy
I'm already flat out. Do I have time for this?+
Your part is about 2 hours: an hour of questions about your store, then reviewing and approving the plan. My BFF is delivered 13 October. Black Friday is 27 November.
Is this another course I have to sit through?+
No. There are no lessons to watch before you get anything. My BFF asks you about your store and builds the campaign.
Who loads it all in?+
You or your team. My BFF doesn't log into your platforms. The launch plan lists every step in order, so you can do it yourself or hand it to someone.
Do I need new software?+
No. It works with the ecommerce, email and social tools you already use.
Can I use it for more than one campaign?+
Yes. We've loaded enough credits to make sure you get the best campaign possible for your store, with room to make changes along the way. That's enough to build about three full campaigns. Once Black Friday's done, use what's left for another daily deals campaign. Your credits stay available for 12 months from the date of purchase.
My email list is small. Will this still work?+
Rachel's skincare store had about 400 people on its email list. She made around $8,000, the biggest week her business had ever had.
Is this going to tell me to discount everything?+
No. Five offers doesn't mean five discounts. One of Michelle's best days came from a bundle with no discount on it, around $40,000 in a single day.
Is this just ChatGPT?+
No. My BFF runs on the Black Friday Formula, built from 17 years in retail and thousands of campaigns. It decides your offers, products and timing first, you approve them, and only then does it write anything.
Will it sound like my store?+
Everything is written in your brand voice, and you can change any of it before it goes out.
I already know some offers I want to run. Do I have to start again?+
No. Keep them. My BFF builds the rest of the campaign around them.
Why this week matters
For most retailers, Black Friday week is the biggest week of the year.
That's the week your campaign has to be ready for.
It's also the week you're busiest.
Adobe, Cyber Week 2025. CommBank, 2025.
Your customers are going to spend money this Black Friday. Give them more reasons to spend it with you.
You can fit Black Friday into the gaps again. One offer, a couple of emails, written at 8pm.
My BFF builds the whole campaign for your store, and you get back to running your business.
You get one Black Friday a year. There's no rerun in December.
$599 $999
Founder price for the first 100 store owners
GET MY BFF FOR JUST $599 →SAVE $400!✓ Zero Sales Guarantee ✓ Delivered 13 October
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