Retail & ecommerce stores
Too busy to plan Black Friday?
Watch how to get your whole campaign built - without weeks of work or a marketing team
My BFF builds the biggest campaign of the year for you
Every offer, every email & every social post - ready to go!
✓ Zero Sales Guarantee
My BFF results
Will it work for a store like yours?Here's what three independent stores made over Black Friday with the Formula behind My BFF.
$120,000
Michelle's toy store, 12,000 on their email list. A few hundred dollars in ads. Double their previous best.
$60,000
Jennifer's fashion store, 5,000 on their email list. Up from the $40,000 Black Friday they usually had.
$8,000
Rachel's skincare store, 400 on their email list. The most they'd ever made in a single week.
Every one of these campaigns was built on the Black Friday Formula behind My BFF.
Why Black Friday is the most important time of your year
Black Friday week is the biggest shopping week of the year.
$44.2B
spent online in the US from Thanksgiving to Cyber Monday
202.9M
Americans shopped over those five days
1 in 6
online stores made 30% or more of their whole year's orders that week
Your customers will be spending that week. How much of it will they spend with you?
How My BFF works
You know your store. My BFF knows Black Friday.
Not sure what your Black Friday offer should be? Start here.
My BFF will interview you so that your campaign works for your store and your customers.
Every Black Friday offer, created for your customers
A custom campaign designed to get your customers spending.
Every email and post, written in your brand voice
That's days of writing you don't have to do.
The result: Black Friday, off your plate.
GET MY BFF →✓ Zero Sales Guarantee
Sound familiar?
Black Friday gets built in whatever time is left.
You mean to start early. Then a delivery turns up, someone calls in sick, a customer needs you. Black Friday moves to tomorrow.
At the last minute, you build what there's time for. One discount and a couple of emails.
What that one offer costs you
The customers who shop early
Your customers have already spent elsewhere before your first email goes out. 76% of US shoppers say they'll take deals that start earlier in November.
The customers who want something else
Your customers aren't all shopping for the same thing. One offer only gives some of them a reason to buy. The rest spend with someone else.
Your second chance
Once customers have spent elsewhere or said no to your one offer, you've got nothing left to bring them back.
The biggest campaign of your year ends up riding on one offer and a whole lot of hope.
My BFF gives your customers more reasons to spend with you.
GET MY BFF →✓ Zero Sales Guarantee
Who's behind the Formula
I've been the store owner still there at 8pm, pricing stock and doing the roster.
I'm Sal. I built, grew and sold a multi-award-winning retail chain. The Black Friday Formula comes from everything I've learned since.
17 years
in retail and ecommerce
10,000+
retail and ecommerce stores worked with
$100M+
in sales created for those stores
Thousands
of retail and ecommerce campaigns the Formula was built from
Every time I show a retailer the Formula, I hear the same thing: "That looks great, Sal. Where am I meant to find the time?"
So I built My BFF to do the building for you.
What you get
Your whole Black Friday campaign, without hiring an entire marketing team.
A custom-built Black Friday strategy designed to get more of your customers buying, more often.
Your Black Friday offers, custom picked for your store (Value: $3,000)
Unique offers from Monday 23 November through to Cyber Monday. No more guessing what your offer should be.
Unique offers, 23 Nov to Cyber Monday
The products to sell (Value: $1,000)
Which products go in each offer, including the stock you need to move. So you're not a week out, looking at your stock and trying to work out what to put on sale.
Including the stock you need to move
Complete Black Friday email campaign (Value: $7,500)
From your first offer to your last-chance reminder, with subject lines and preview text. Plus ready-to-fill texts.
First offer to last-chance reminder
Your Instagram and Facebook posts (Value: $4,500)
Captions, Stories, hooks and Reel ideas, all written for you, with notes on what images to use.
Captions, Stories, hooks, Reel ideas
Step-by-step launch roadmap (Value: $997)
What to set up, check, schedule and switch on, in order. Hand it to your team, so you're not the only one who knows how it all goes live.
Step by step, ready to hand to your team
Bonus #1
2 additional campaigns (Value: $1,997)
Use them within 12 months to create more multi-day campaign promotions.
More multi-day campaign promotions
Bonus #2
Pre-Launch Customer Warm-Up Blueprint (Value: $1,500)
Emails, texts and website copy designed to get your customers ready to spend.
Get your customers ready to spend
Bonus #3
SMS Activation Blueprint (Value: $97)
Get your email customers signed up for your texts before Black Friday, so your offers land on their phones too.
Get your customers on your text list
What you get
Your whole Black Friday campaign, without hiring an entire marketing team.
A custom-built Black Friday strategy designed to get more of your customers buying, more often.
Your Black Friday offers, custom picked for your store
Unique offers from Monday 23 November through to Cyber Monday. No more guessing what your offer should be.
Value: $3,000
Unique offers, 23 Nov to Cyber Monday
The products to sell
Which products go in each offer, including the stock you need to move. So you're not a week out, looking at your stock and trying to work out what to put on sale.
Value: $1,000
Including the stock you need to move
Complete Black Friday email campaign
From your first offer to your last-chance reminder, with subject lines and preview text. Plus ready-to-fill texts.
Value: $7,500
First offer to last-chance reminder
Your Instagram and Facebook posts
Captions, Stories, hooks and Reel ideas, all written for you, with notes on what images to use.
Value: $4,500
Captions, Stories, hooks, Reel ideas
Step-by-step launch roadmap
What to set up, check, schedule and switch on, in order. Hand it to your team, so you're not the only one who knows how it all goes live.
Value: $997
Step by step, ready to hand to your team
Bonus #1
2 additional campaigns
Use them within 12 months to create more multi-day campaign promotions.
Value: $1,997
More multi-day campaign promotions
Bonus #2
Pre-Launch Customer Warm-Up Blueprint
Emails, texts and website copy designed to get your customers ready to spend.
Value: $1,500
Get your customers ready to spend
Bonus #3
SMS Activation Blueprint
Get your email customers signed up for your texts before Black Friday, so your offers land on their phones too.
Value: $97
Get your customers on your text list
SALES
Zero Sales Guarantee
Run the whole campaign. Make zero sales. Get your money back.
Run the complete campaign My BFF builds for your store. If you make zero genuine sales during the campaign, ask for your money back within 14 days of Cyber Monday.
Who it's for
For independent store owners who want a bigger Black Friday without doing it all themselves
My BFF is for you if
You run an independent retail or ecommerce store, or both
You make most of the Black Friday decisions, even if someone helps you get it done
You don't have a marketing team to hand Black Friday to
You want more from Black Friday than one offer can bring in
It's not for you if
You've just opened and don't have customers yet
You run a large chain with its own marketing department
You want someone to log in and run the campaign for you
Questions
What store owners ask before they buy
I'm already flat out. Do I have time for this?+
Yes. My BFF interviews you about your store, then builds your offers and writes every email and post. Your part is answering its questions and looking over your offers.
My email list is small. Will this still work?+
Yes. Rachel's skincare store had about 400 people on its list and had its best week ever. Your campaign also comes with texts and Instagram and Facebook posts, so your offers reach customers who never open an email.
Can someone on my team do this for me?+
Yes. Your campaign comes fully written, with every step to get it live laid out in order. Hand all of it, or just the parts you want, to someone on your team.
Do I need a specific email platform, like Klaviyo?+
Use the one you already have. Your emails come fully written, ready to load into Klaviyo or whichever email platform you use.
Does it work with Shopify, or my in-store POS?+
Your launch roadmap tells you what to set up for each offer, in order. You set it up on your own website and POS, whether that's Shopify or something else.
Is it too late to start?+
No. Your campaign starts Monday 23 November, and you can start building it today.
I don't want to cheapen my brand. Do I have to discount?+
No. A promotion is not a discount. Your offers can add value instead of cutting your price, like a bundle or a gift with purchase.
Can't I just do this in ChatGPT?+
You could, if you knew what a good Black Friday campaign looks like and what to ask for. Then you'd still be writing every email and post one at a time. My BFF has the Black Friday Formula built in. It picks the offers and products for your store and writes the whole campaign in your brand voice.
What if I don't like an offer, or already have some I want to run?+
You can swap or change any offer. If you already have offers you want to run, keep them, and My BFF builds the rest of the campaign around them.
Do I get the graphics too?+
You get every post written, with notes on what images to use. Finished graphics aren't included.
Is this another course I have to sit through?+
No. There's nothing to watch or study. It builds your campaign.
Can I use it after Black Friday?+
Yes. You get 2 more campaigns to use within 12 months, for any multi-day promotion you want to run.
Sell more this Black Friday. Have your whole campaign built today.
Option 1
Build it yourself.
You can absolutely do that. It takes weeks to choose your offers and the products behind each one, then write 30 or 40 emails and every post. And they're the same weeks you're pricing stock, doing rosters and packing orders. That's why most store owners end up running last year's offer, or one storewide discount.
OR
Option 2
Get My BFF.
It picks your offers and products, then writes every email and post in your brand voice - all in a couple of hours. You still decide what you sell. Your customers get five times more opportunities to buy from you, and Black Friday comes off your plate.
You get one Black Friday a year. Let's make it count.
$999
$599
GET MY BFF →Zero Sales Guarantee
The first 100 places are $599. Once they're gone, the price goes up.
We are dedicated to providing valuable strategies designed to help retail and ecommerce business owners improve their operations and profitability. However, please understand that we are business consultants, not legal or financial advisors, and the information presented on this landing page and during our strategy sessions does not constitute legal, financial, tax, or investment advice.
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