You're not alone
(these are actual quotes from other retailers just like you)
Have your Black Friday campaign mapped out and ready to go (instead of scrambling last minute...or doing nothing at all)
Launch with confidence knowing you've chosen the right campaign type for your store and audience
Sell with urgency and value, not just discounts that kill your profit margins
Step into December with momentum instead of exhaustion and regret
You know you need to leverage the peak season. You know you need to be marketing. And you know that discounting isn't always the answer.
Here's the thing: Knowledge isn't enough. Ideas don't put money in the bank. Implementation does.
That's why the Scale Your Store Accelerator exists - to take what you've just learned and turn it into cash flow.
You won't just leave with a plan. You'll build and launch your Black Friday campaign LIVE, with expert coaching, and watch sales come in while you're in the program.
Plus: Get the complete $4,737 Black Friday Sell-Out Success System to execute everything perfectly
You’ve learned how to design a profitable promotion. Now it’s time to launch it -live, with expert support.
No more guesswork. No more hoping this is the year Black Friday finally pays off. Inside the Scale Your Store Accelerator, you’ll plan, build, and run your Q4 campaign in real-time, with step-by-step coaching and proven frameworks that deliver sales.
Drive foot traffic with strategic promotions that don't rely on deep discounts
Create in-store experiences that turn browsers into buyers
Build email lists from in-person customers for repeat business
Use customer journey mapping to optimize your store layout and sales process
"We used the customer currency framework to redesign our store experience. That $850 wooden bowl that sat gathering dust for two years? Sold the first day we repositioned it." - Rachel & Greg, Gift Store & Cafe
Optimize conversion rates with data-driven product positioning
Recover abandoned carts automatically with proven email sequences
Attract customers who happily pay full price
Build anticipation that has customers waiting for your emails
"My email open rates skyrockets to 53%. I've never had it this high!" - Lilia, Online fabric store
Position your products as premium without competing on price
Build direct relationships with end customers (not just retailers)
Create compelling brand stories that justify higher margins
Understand the best products to move forward with (and the ones you need to delete - fast!)
"I stopped trying to be the cheapest option and started being the best option. I ran a pre-sale campaign for a $400 pair of scissors and sold out" - Rebecca - Weft & Warp
I know this, because I’ve been exactly where you are.
I’ve been the overworked, underpaid shopkeeper.
I’ve sat on the storeroom floor, staring at stock I couldn’t move, wondering how on earth I was going to make payroll-let alone pay myself.
I’ve crunched the numbers, hoping if I could just sell more, somehow it would all balance out (it didn’t).
And like so many of the retail and ecommerce business owners I work with, I kept thinking…
“If I just worked a little harder…”
“If I just posted more on social…”
“If I just discounted one more time…”
But the problem wasn’t my work ethic.
My problem was that I didn’t have a clear plan to make money and bring in customers.
This isn't just another course you'll buy and never finish.
This is a systematic transformation that builds week by week.
💸 Break free of the cycle of “busy but broke” and finally pay yourself what you deserve uncover the truth about what’s making you money (and what’s draining it).
📈 Kill products with confidence - that "bestseller" that's actually bleeding you dry? Gone. That dead inventory? You'll know exactly how to move it profitably
🛍️ Know exactly what to stock more of, what to stop ordering, and where the real opportunity for growth is hiding, by making smarter, data-backed decisions on your product range
All the posts, emails, and ads in the world won’t matter… if they’re not reaching the people who are actually ready to buy.
💖 Stop chasing likes and attract the people who truly want what you sell - build real connections with buyers who appreciate your products (and are happy to pay full price for them).
🦄 Find those unicorn customers and know what makes them say “yes”—so you can focus your energy on the people who love what you do, not the ones just scrolling by.
🗣️ Discover their "currency" - what they really value beyond just your products (so you can give it to them).
No more last-minute posts, panic promotions, or wondering what to say (and when).
Bring in consistent sales without the constant hustle with a simple, smart strategy that actually gets people buying.
✨ Create offers your customers can’t resist (AND pay full price for!)
🎯 Take the guesswork (and stress) out of your promotions by building out a clear, repeatable, plug and play marketing strategy
💡 Know exactly what to say (and when to say it) — confidently show up with messaging that connects, converts, and gets your audience excited to buy.
Week 9 lands right on Black Friday weekend - which means you'll be implementing everything you've learned during the biggest shopping event of the year, with our full support.
🛠️ Launch your most strategic Black Friday campaign ever -emails written, graphics created, calendar planned
⏳ Protect your profits while driving record sales no more desperate 40% off everything just to compete.
🤝 Debrief your campaign - the Holiday Season isn't over - we'll dive in and see what worked (and what didn't) so you can continuously build stronger campaigns.
You didn’t build your store so you could spend every waking minute holding it together with late-night hustles, endless to-do lists, and a whole lot of duct tape.
🛠️ Stop being the glue holding everything together - put simple systems and support in place so your business can run smoothly (even when you’re not glued to your laptop).
⏳ Reclaim your time (and your sanity) by creating workflows and processes that free you up to focus on growth - not just keeping the wheels turning.
🤝 Build a business that supports your life - not one that depends on you doing everything yourself.
Done-For-You Black Friday Email Sequence Bundle by WriteMyEmail (value: $1,997)
Abandoned Cart Recovery Sequence by WriteMyEmail (value: $549)
Black Friday Content Hub (value $997)
Revenue Forecast Calculator (value $197)
LIVE Offer Creation Clinic (value: $997)
This one on one call with my Strategic Coaches will help you get unstuck and find the true constraint in your business, so you can reach your goals quicker.
Think you need to spend a tonne of money on ads to be able to have a $100,000 launch? Nope. Jordan did it launching to his community, and we'll walk you through exactly what he did.
Payment plans are messy and take a lot of back-end work to maintain, so I'm passing the savings on to you - pay in full and get a $500 reward.
How much time are you spending on marketing that doesn’t bring in the right people (or any people)? Meanwhile, your best products sit quietly on the shelf.
How much money is tied up in stock that’s not moving - while you’re guessing at what might sell next?
How many late nights have you spent second-guessing your decisions, wondering how much longer you can keep doing it this way?
How many months have passed where you’ve told yourself, “Next quarter will be different” - but here you are, still waiting for that change?
🚀 A Step-by-Step Roadmap
No more spinning your wheels. From Day 1, you’ll follow a proven 12-week plan built on the 5 Pillars of Retail Success
This roadmap breaks down exactly what to do, when to do it, and how to take action that moves the needle - so you can plan your schedule, stay focused, and get results fast, without the overwhelm.
🚀 Live Coaching
Think you’re the only one struggling with slow sales / dead stock / marketing overwhelm? You’re not. My expert strategists will deep dive into business challenges. You’ll leave every call with clarity, motivation, and a list of practical next steps that are actually doable.
🚀 A Private Community
Get 24/7 access to a private members-only space where you can ask questions, share wins, and get unstuck-fast. You’ll be surrounded by like-minded retail business owners and have direct access to Sal and her team in between sessions. This is where conversations continue, momentum builds, and collaborations are born.
🚀 Hot Seats
Get expert eyes on your business! Every single week 'Hot Seats' are a chance to get personal, targeted help - and even if you don't want to 'take a seat', you'll take away powerful insights by watching other retailers work through the same challenges you're facing.
These are the “aha” moments you didn’t know you needed - until you see them unfold live.
I get it.
You’ve invested time, energy, and money before - and you’re cautious (rightfully so), about where you spend it next.
This isn't about learning more tactics or getting another course to sit in your downloads folder.
This is about live implementation with expert support during the biggest retail opportunity of the year.
We’re here to help you shift from “doing all the things” to doing the right things.
Starting with Black Friday (and building from there)
Before the Accelerator, I was overwhelmed, undercharging, and barely using my email list.
Now I’ve sold out 2 limited edition pre sale campaigns, run profitable campaigns that brought in over $2,000 in a day, and increased revenue by 52% - I’m finally building the business I knew was possible.
The Scale Your Store Accelerator, hands down, has changed my life.
I thought selling out of a pair of jeans was success.
Once I realised that I'd "lost" money selling out so quick, I launched a pre-sales campaign that same day and sold ANOTHER $11,000 worth of stock.
Without having to spend a cent!
I'm literally having my best month ever.
Jump in. Do the work. Show up for yourself and your business.
If after 14 days you’re not feeling clearer on where to focus, what’s working (and what’s not), and how to move forward—you can request a full refund.
No awkward conversations. No hoops. Just let us know within the first 14 days, and we’ll sort it out.
We believe in the power of this process because we’ve seen it work again and again. But if it’s not the right fit for you? No hard feelings—we’ve got your back.
Proven framework that has generated millions of dollars for retailers all around the word
Real time mentorship, advice and feedback
More than just marketing, build your business foundations to they grow with you as you scale
At kick off, you'll get a step by step roadmap, that has every lesson listed out, the tasks you need to undertake AND how long they take on average. I've even broken down some of the longer blocks into 15 min chunks. So you'll be able to plan what you need to work on and when it fits into your schedule. Every session is recorded, so you can catch up at your own pace. Plus, our community is incredibly supportive—if you're struggling, just ask. Someone's been exactly where you are and will help you through it.
We work with established brick-and-mortar stores, e-commerce businesses, and product creators who are making consistent revenue but want to scale strategically. If you're making regular sales but struggling with the marketing and systems side, you're exactly who this is for.
If money is tight because you're not making enough profit, or you're simply not marketing enough, that's exactly what we fix. But if you're choosing between this program and paying bills, please wait. This requires committed participation, not financial stress.
Here's the truth: staying overwhelmed costs you more time, energy, and money than getting organized ever will.
The Scale Your Store Accelerator isn't about adding more to your plate—it's about clearing it off and focusing on what actually works. By Week 4, you'll already be working smarter, not harder.
If I had a dollar for every time I’d heard that! Look, I get it. You've invested time, energy, and money before—and you're cautious (rightfully so) about where you spend it next.
This isn't about hustling harder or throwing money at ads and hoping for the best. It's about making data-backed decisions based on real strategy.
I’m not going to teach you the next instagram algorithm hack (cos it will be gone before you get to that lesson). I will teach you foundational principles that have worked for decades and will work for a long time to come.
We're here to help you shift from "doing all the things" to doing the right things. The difference? You'll have structure, support, and expert guidance instead of trying to piece it together alone.
Perfect - this is built for store owners, not marketers. We give you plug-and-play templates, calculators and step-by-step frameworks. Plus live coaching and your accountability group to troubleshoot anything that comes up.
Full Accelerator Program including implementation for all 5 Pillars of Retail Success (value: $5,000)
12 weeks of Live Q&A and Private Community (value: $6,000)
Weekly Hot Seat Business Reviews (value $3,600)
Co-Working Power Sessions (value $600)
Access to Recordings throughout the cohort (value: $1,000)
Done-For-You Black Friday Email Sequence Bundle by WriteMyEmail (value: $1,997)
Abandoned Cart Recovery Sequence by WriteMyEmail (value: $549)
Black Friday Content Hub (value $997)
Revenue Forecast Calculator (value $197)
LIVE Offer Creation Clinic (value: $997)
+
Bonus 1:1 Clarity Call (value $497)
+
Behind The Scenes of a 6 Figure Launch (Value $197)
+
$500 Pay In Full Reward
Your customers are already making their holiday shopping lists. Your competitors are planning their campaigns. The retailers who execute strategic, profitable promotions will win big.
The question is: will that be you?
Inside the Scale Your Store Accelerator, you'll build and launch your Black Friday campaign - with expert coaching, proven templates, and real-time support.
No more last-minute panic. No more desperate discounting.
No more wondering "what if I had a real plan?"
This year, you'll step into Black Friday weekend confident, prepared, and ready to capture every sale.
We've got you covered! You can ask questions before the call, and all live sessions are recorded, so you can watch them whenever it fits into your schedule.
The cohort runs for 12 weeks.
Once your cohort has finished up, you may be invited to join our Alumni program. This program will give you continued access to our live coaching calls, along with a new business strategy every month.
We don't require you to purchase anything else to work through the Accelerator, however, in order to get the best results, we recommend that you have an email marketing platform and that you are able to post on your preferred social media platform. A website is an added bonus (even if your a bricks and mortar store) but not a requirement.
The Scale Your Store Accelerator is 100% risk free
Join us in the Accelerator and put it to the test for 14 days (the clock starts ticking from our first Kick Off Call). If, after 14 days you’re not feeling clearer on where to focus, what’s working (and what’s not), and how to move forward—you can request a full refund. Simply send us an email.
We believe in the power of this process because we’ve seen it work again and again. But if it’s not the right fit for you? No hard feelings—we’ve got your back.
NOTE: This is not a get out of jail free pass. You will have to turn up and do the work to qualify for a refund. Refund eligibility deadline is firm and applies to all payments.
We love your entrepreneurial spirit! You'll need to have access to financial, marketing and customer data. If the business owner is happy to share this with you, then we'd love to have you.
Our team are here to help - simply click here to ask your question.